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The most important element of keyword research is understanding your visitors.Keyword research is a vitally important aspect of your search engine optimization campaign.You have to know enough to lead them directly to where the content they are searching for is. Additionally, you want to make sure that content is tailored to the visitor’s needs. If your site is targeting the wrong keywords, the search engines and your customers may never find you.

Keyword Tag:Do not use the meta keywords tag. Many people still think of this as a quick fix for SEO.It's not. Google no longer uses it. Yahoo is perhaps the only search engine that still uses the meta keywords tag but places very little weight on it. By placing this tag on a web page, the primary beneficiary is your competition.